Apr 20, 2019
Projects etc.


have been wanting to create my own writing and visual platform for a very long time. I had my own tumblr blog back in 2012, and I was an avid reader and participator at various discussion forums in the early days of the internet, commenting on the success of Vogue covers on The Fashion Spot already in the early 2000s. Why did it take me so long to start to create?

But, I am also cautious and demanding on myself, overthinking everything — especially what I put out in the world. In other words, Marcy has been in the making for a long time, because it has taken me a long time to understand that things don't have to perfect and complete before you start something. I still struggle with this a lot, but now I have found somewhat calming ways to manage the pressure that I feel when creating and doing.

A few years ago, I stayed in South Williamsburg, Brooklyn, a couple of times within a year, where “my” metro station was Marcy Avenue. At this point I knew that I would start my own thing in the near future. I also knew that I did not want to use my own name as I am more of a behind-the-scenes kind of person. The name Marcy went straight to my heart; there is something inviting and democratic about it. The area surrounding Marcy Avenue is melting pot of people with different cultural backgrounds. It is vibrant and modern, yet a spirituality charged area because it is a neighbourhood inhabited by Hasidic Jews. Marcy can also be a first name or a last name, it is the Housing project where Jay-z grew-up, and it is a late maturing white potato variety with good storability and an all-round use — I think I relate to this last part the most.

Now Marcy is slowing evolving into something that I am not entirely sure of yet, but this works with the character of the name as it can easily be moulded into different things. Like myself — I am a bit of a jack of all trades, which can be both a blessing and a curse. I have a degree in Marketing from the Hanken School of Economics, as well as a degree in Accessory Design from The Fashion Institute of Technology. I have worked in fashion marketing and sales for the Finnish brand Samuji amongst others, and I am also one of the co-founders of the accessory company ASK. I have always enjoyed writing, which I got to do a lot of while studying Swedish and English literature in the International Baccalaureate in High School. This is partially also why I feel the most at ease with writing in English; I have read and written a lot of texts in English during my years in school. One of my dreams is to write a book one day, hopefully this is a step in that direction. So peeps, don't wait til your vision is complete, start somewhere even if you have no idea where it will take you. The possibility of being surprised and expanded is one of the perks of taking that leap into the unknown.